For PR management pupils: Classification of PR texts and features of utilizing PR articles
Classification of PR texts
After a bit was touched by us in the peculiarities of writing pr texts, it is time to speak about the kinds of PR articles. Fortunately, right here our company is anticipating new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the old type press launch pertains to the group of image texts. Regular publication of data guides could form a specific image around a product, service or company.
- The possible lack of press announcements is that its market is always extremely restricted to the group of interested specialists: it really is difficult to imagine a typical citizen who opens the internet site of their favorite newsprint at night after finishing up work, but a profile resource that places pr announcements on the web.
- 2. Interviews. a feature that is pleasant of when you look at the format of “interview” is that you are able to separately make a “convenient” listing of concerns, avoiding any unnecessary topics. Or particularly consider uncomfortable questions, without waiting for them (in a more uncomfortable situation) become set by opponents.
- Image interview allows you to inform about a certain individual, and in regards to the business, product, service an such like. PR-copywriting also assumes this format associated with the interviewing, whenever relevant concerns when you look at the text foresee the concerns that usually arise through the reader.
- 3. Image text. Frequently, homework for you the writing of image articles is based on the perfect solution is of some socially significant dilemmas or defines processes being interesting to your potential audience. Samples of PR-texts of the kind:
- just How business N built a playground that is new
- the way the employees of business N participated within the Sabbatarian
- business N has bought equipment that is new permits producing a lot more helpful juices
- The management of company N chose to deduct 10% regarding the wage into the Peace Fund
- N group took place that is first city tournaments.
- 4. Biography. This types of PR-texts should produce a confident image of the particular individual, whether it is a politician, sportsman, singer or someone else. Image biographical texts are seen as an the truth that here, along with the usual PR, often satisfies his “black” other. Everbody knows, dirtying an individual is always easier than whitewashing.
- 5. Analytical (expert) text. The singularity of image analytical articles is they might not also mention a person that is particular business or service. For example, you see on the net exceptional overview material, telling in regards to the development trends of Russian-language services for creating landing pages.
- The material is lively, appropriate, advertising notes in it are not at all. The thing that is only reveals in this text is an obvious image “trace” – the signature at the conclusion of the article.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. The website is so-and-so”.
- this indicates to be a trifle, nevertheless the reader currently has a particular impression: “Yeah, if all things are interesting, professional as well as on the racks, then in this “Landing +” they know a whole lot about good landing pages”. And also in the event that audience will not straight away go right to the web site associated with service, he will currently have a specific opinion that is positive.
Advantages of choosing PR articles
- you may already know, no body could have bought the writing of PR-texts, if there was in fact no pro from their store. Luckily, there is certainly. And considerable! Below, we attempted to remember the advantages that are main which image materials are respected.
- Relative cheapness. The expense of composing a solid pr-text for the web is several times less than your order of marketing on tv or producing a video clip. While the keeping of such materials on the internet will likely be less costly. If it’s a concern of pr announcements, chances are they may be put at no cost, spending entirely on producing content.
- Durability. Then all actions will have a one-time effect if you pay for airtime on television, order a beautiful banner in the media or buy time on the radio. The placement of PR articles on the web is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the major search engines, which significantly escalates the frequency of mention of the brand name (service, business) on the web. Cumulative impact for action. Well, we have to keep in mind concerning the development of the “trust” for the site and targeted visitors who stumbled on the business’s web site from direct links.
- a target audience that is huge. Today it is possible to compose PR-articles on any topic, securely realizing that they are going to nevertheless speak to their visitors. Profile sites on line are enough for materials to locate their audience.
- Increased confidence. Unlike marketing articles, which are generally recognized by readers skeptically, PR-texts are interesting into the reader in by themselves. Consequently, the information that develops in image articles, causes the reader a lot more confidence.
A epilogue that is small
- PR-text is just a actually effective device that allows you to solve nearly every dilemma of image character. Proper usage of OL articles can perform what you would maybe not achieve, even the most costly marketing.
- Image articles remove the boundaries associated with the reader’s distrust, that will be the key and property that is absolutely unique of PR copywriting.